Augmented Reality (AR) Makeup App
Delicate Makeup is a virtual makeup application that allows users to try on different makeup products. It relies on augmented reality (AR) technology that detects facial features like eyes, cheeks, and even the shape of your nose on an image or video.
User Research
UI/UX Designer
Prototyping
Usability Testing
4 Months
Jan 2022 - May 2022
Delicate Makeup is an AR-powered cosmetics shopping app that lets users virtually try on makeup in real-time. With advanced facial recognition and AR technology, users can see how different products look on their own faces before purchasing. This eliminates guesswork and enhances confidence in beauty choices.Designed for all beauty lovers, Delicate Makeup offers a seamless and interactive shopping experience, bridging the gap between online and in-store retail. It makes makeup shopping more personalized, fun, and accessible in the digital age.
1. Shopping in a store just isn’t as satisfying or enjoyable as shopping online for a mass of consumers.
2. There’s nothing more frustrating for a consumer than going into the store only to find that what she wanted to buy is out of stock.
3. Free shipping and other online shopping tools may catch the eye of consumers.
Create a mobile makeup app that allows users virtually put on the different types of products together in seconds and choose the one that looks best on them — without ever actually applying it. Delicate Makeup is trying to make a new way to convenience users’ life, reduce in-store sampling (it’s a benefit during the pandemic), and increase their shopping experience
Makeup Beginners
Makeup Pros
Experienced Users
Young teenagers
First, I sent out a survey to collect people's makeup habits and preferences. I received a total of 68 survey responses. Most of the participants were women, around the age of 15-35. And also, the data reflects the user's usage habits and the functions they care about. Those information helped me locate the problem and narrow down the topic.
How often do you use cosmetics?
Every day - 28.1%
Workdays (5 days a week) - 33.5%
> 3 days a week - 32.6%
Never - 5.8%
What type of features would you like to focus on a beauty app？
Try it on - 32.9%
Tutorial - 28.2%
Groups - 20.4%
Others - 18.5%
Do You Prefer to Shop Online or In-Store?
In store - 23.1%
Online - 32.8%
Both - 43.5%
User Age
15-25 - 35.7%
25-35 - 23.8%
35-45 - 19%
45-55 - 14.3%
Older than 55 - 7.1%
- The main purpose of users to use beauty apps is not only to shop, but also to seek makeup help, share and exchange experience
- The reason people want to shop in stores because they can try them in stores.
- Most people like drawing makeup on workdays.
- Most people prefer to shop online.
Interview people : 8
Age: 20 - 40 Years old
Job: student, artist, store manager
Gender: 7 females, 1 male
Makeup Experience: 3 Beginners, 3 Experienced, 2 Experts
Minimize the confusion of the interface and modules, unify the page layout and overall page logic, as a beauty app, pay more attention to page tidiness and color selection, and improve the look and feel of the page
Use the AR function to attract users' attention, publicize and promote the convenience that high technology brings to human beings, and change the rules of the traditional beauty industry, so as to realize the popularization of technology experience in the beauty industry
In-depth understanding of the needs of beauty users, discovering the needs and pain points of different groups of users and providing solutions, so that users can find all the functions related to beauty in one app, so as to ensure the diversity of product functions
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1. AR technique is point that is different from other makeup apps so add more functions on the AR page
2. Community is an essential area for makeup users, they can share their ar makeup and their experience with different products, put some text area or chat box
3. Make some connections between AR, product and users.
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