Target Audience
Primary Target Audience
Collectors | Investors | ‍Beginners
Secondary Target Audience
Tech-savvy | Audience Disposable | Income buyer
Qualitative Research
The non-fungible token (NFT) market is growing at a CAGR of 35.27% and is expected to register an incremental growth of USD 147.24 billion between 2021 and 2026. This market is gaining enormous popularity because of the interest of so many people, brands, and companies.In addition, APAC is currently the dominating region, occupying 43% of the global market share. The increasing demand for digital assets in countries such as Singapore, China, South Korea, the Philippines, and Japan is driving the growth of the regional market
Market Research
The non-fungible token (NFT) market is growing at a CAGR of 35.27% and is expected to register an incremental growth of USD 147.24 billion between 2021 and 2026. This market is gaining enormous popularity because of the interest of so many people, brands, and companies.In addition, APAC is currently the dominating region, occupying 43% of the global market share. The increasing demand for digital assets in countries such as Singapore, China, South Korea, the Philippines, and Japan is driving the growth of the regional market
Key Findings
Usability is key: Users prioritize ease of use and intuitive navigation over complex features. They prefer a clean and simple design that guides them through the buying and selling process Aesthetic appeal matters: Users appreciate a visually appealing design that showcases the uniqueness of each NFT. Personalization: Users appreciate personalized recommendations and alerts based on their interests and purchase history.
Design Progress
Low-Fi Wireframes
Design Process
Mobile Verison
Final Presentation